VOLUME.
MENTAL HEALTH 2021
Campaign management l Content Writing
Collaborating with the entire creative team, I planned and executed the Mental Health Awareness Month campaign for the Instagram page during the month of May, with the campaign spanning over a week.
PROCESS
In the brainstorm session with the creative team, it was decided that the campaign would consist of 6 posts so as to create a separate section in the grid of Volume's Instagram page dedicated specifically for Mental health.
The posts would be designed in such a way that they all looked connected to each other in some way.
The first 3 posts were to talk about core mental health issues; how to cope with work, your own and yourself.
The next 3 would be tapering, feel-good posts that would aim to lighten the tone of the campaign as it ended.
