VOLUME.
ARTIST COLLAB
Project management l Content Writing
PROJECT
The collaboration was with an artist named Amrita Gantayat, the campaign involving three paintings provided by her.
Our work involved crafting three posts created uniquely for each painting that would perfectly portray the emotion intended by the artist.
Tridevi
On discussion, it was decided that the best way to put out the artwork as a carousel would be to use the intended pride as a theme and to talk about the lives of the three women featured.
natyashastra
For a theme for the carousel that was to display this artwork, we decided to craft a piece that spoke about the cultural heritage embodied in India and the significance of the Natyashastra, in an attempt to highlight their graceful role in the art of storytelling.
BOLLYWOOD
We decided that the content in the carousel should proclaim the undisputed unifying characteristic of Bollywood and be enhanced by a design that involved elements like a continuous running reel across the entire string of slides tying them together and a collage of various posters and movie moments that contain the essence of what Bollywood is and means to people.
